✦ Dentist → Growth Marketer → Product Builder

I turn messy user problems into clearer product stories, flows, and growth bets.

I'm Annesa — a product and growth professional with a healthcare foundation, hands-on performance marketing experience, and early-stage execution across product strategy, GTM, UX review, and AI-driven support systems.

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2months of hands-on product work at Prewise

10case studies across PM, AI, growth and trust

4IPL capstones across product fundamentals

Product sense from empathy

GTM + growth thinking

Current work: Hasta & Co

✦ Video resume

Short on time? Watch this instead.

A 60-second introduction, in my own words — everything below is here if you want the fuller picture.

✦ How I think

A little diagnosis. A little storytelling. A lot of curiosity.

Dentistry taught me how to listen, diagnose, and explain with empathy. Marketing taught me funnels, behaviour, messaging, and experimentation. Product is where both worlds started making sense together.

✦ Current build work

Real product work, not just polished decks.

A live startup build, a product management internship and a personal AI build, with real analytics, real trade-offs and real bugs to fix.

Hasta & Co — Co-Founder

Co-founding a trust-and-verification marketplace after documenting a real fraud-pattern failure as a practicing clay artist.

Founding problem & evidence discipline Originated the problem from a personally documented fraud-pattern transaction on IndiaMART; ran discovery across a 4-founder team with kill numbers agreed before research began and every claim tagged Documented, Observed, or Assumed.

Directed an AI-assisted build Directed a live, trilingual (English/Hindi/Bengali) marketplace build using Claude and Lovable; personally configured and tested the GA4 analytics setup across 9 custom dimensions and the Formspree waitlist funnel end to end.

Pivot and iteration Contributed to the pivot decision that narrowed 3 stakeholder groups to 2 once evidence pointed to a stronger opportunity on the selling side; drove multiple rounds of fixes through direct end-to-end testing.

Marketplace Trust & Verification AI-Assisted Build GTM

Prewise (Product Management Intern)

GTM groundwork and product execution for an early-stage B2B SaaS prototype.

Product sprint support Supported a 3-week product sprint with structured product reviews and feedback for the design and engineering team.

UX and interface feedback Turned product feedback into specific, screen-level suggestions with engineering and design stakeholders.

GTM and product storytelling Created client-facing pitch materials, email templates, LinkedIn outreach variations, prospect research notes, explainer scripts, and Canva-friendly creative inputs.

Specific screens, decks, and client deliverables from this engagement are confidential and aren't shown here.

Aliko Health / Westclayvix

Early product exposure during the first phase of my internship, working on an all-in-one Nigerian health ecosystem product.

✚

Multi-service health product Covered doctor appointments, hospitals, insurance, pharmacy, wellness, yoga, pet health, and car/auto insurance in a broad product ecosystem.

Mid-build product stage The product was around 50% complete, giving me exposure to early discovery, feature thinking, and multi-service complexity.

HealthTech Ecosystem product Trust and clarity Early discovery

AI job-application workflow (personal build, in progress)

An agentic workflow that reads a resume and a job description, finds the gaps, and drafts tailored application material, with a person checking every step that matters.

Scoped it down before building Cut a multi-persona job platform down to one resume and one job description. Locked a 10-stage flow with a go/no-go decision after the gap analysis, clarifying questions so nothing gets invented, and a mandatory human review before any output is final.

Built the LLM stages in n8n Built input, parsing and gap analysis in n8n on Docker: PDF extraction, a no-fabrication prompt, and a structured output parser so every run returns the same fields. Set a primary model with a fallback after hitting provider limits.

Debugged it with evals The same resume and job description got "weak fit" on one run and "moderate fit" on another. I traced it to an underspecified decision rule, added an explicit tie-breaker to the prompt, and checked the fix across repeated runs and 2 model providers using a locked eval test case.

Agentic AI Prompt engineering LLM evals Human in the loop n8n

Status: stages after the gap analysis are designed and not built yet.

✦ Case studies

Applied product judgment across different problem spaces.

These case studies open with AI product and support-automation work, then growth and trust-driven design — the range of problems I most want to keep solving.

AI PM RAG

AgriSaathi — AI Support Copilot

A responsible AI copilot for farmer support with multilingual access, APIs, rules for risk, and human escalation.

Support OpsAutomation

SmartHelp Indigene — Support Automation

An early AI/support automation assignment evaluating technology paths for triaging 10,000+ customer emails per day.

AI supportOperationsRider UX

Swiggy — AI Rider Support

An AI PM case challenge reframing rider support from conversation handling to actual job resolution through safe actioning and escalation.

Growth PMFunnel

EaseMyTrip — Protecting the Booking

A conversion-safe strategy to grow travel protection adoption from 12% to 18–20% while protecting core booking conversion.

D2C Commerce UX

Kisah — Confidence Stack

A D2C product and conversion case around reducing shopping hesitation through style guidance and risk removal.

HealthcarePatient trust

Pristyn Care — Smart Surgery Readiness

A personal healthcare case study turning pre-surgery uncertainty into a patient assurance and readiness platform.

HealthTechCaregiver UX

Medwise — Care Circle + Smart Care Plan

A caregiver-first chronic care product direction focused on shared care plans, support workflows, and journey clarity.

B2B SaaSTrust layerRelease planning

CodeTru — Payroll Trust Sprint

A practical 4–6 week plan to reduce payroll errors, protect customer confidence, and keep an AI-first SaaS product shipping fast.

Ops PMSLA

VoltSwap — Workflow Visibility

A product operations case introducing lifecycle states, SLA escalation, mobile-first visibility, and auditability.

FinTechConsent UX

JP Morgan — Redesigning Trust

A fintech trust-design case focused on Account Aggregator consent, data-sharing clarity, and adoption friction.

✦ IPL capstones

Structured learning, turned into product artifacts.

Capstone work from the Institute of Product Leadership, covering GTM strategy, product fundamentals, UX/UI, and Agile.

Recipe Discovery — GTM

GTM-focused capstone with positioning, UVP, market analysis, competitive scan, demand generation, and launch channels.

GTMPositioning

View capstone

TeenPay

Product fundamentals case on teen financial literacy, parent-teen trust, MVP definition, journey mapping, and success metrics.

Product fundamentalsFinTech

View capstone

Recipe Discovery — UX/UI

User-centred design capstone covering research, personas, user flow, prototype, MVP choices, and usability learning.

UX/UIPrototype

View capstone

Agile Capstone

Structured Agile capstone showing product planning, sprint thinking, delivery trade-offs, and execution discipline.

AgileSprint planning

View capstone

✦ Tools & skills

Everything the resume didn't have room for.

A fuller picture of what I actually use day to day — across product strategy, analytics, AI-assisted building, growth execution, and design collaboration.

Product & Strategy

Product Discovery & Validation Go-To-Market Strategy User Research A/B Testing & Experimentation Product Teardown Methodology

Analytics & Data

GA4 — property setup & config Funnel & conversion analysis Supermetrics Performance dashboarding

AI & AI-Assisted Building

Directing AI-Assisted Development Claude + Lovable (shipped Hasta & Co) Agentic workflows in n8n Prompt design + structured outputs LLM evals AI image generation & prompt design Hailuo AI (image-to-video)

Marketing & Growth Execution

Google Ads Meta Ads MoEngage Gupshup Audience Segmentation Funnel Optimization Formspree

Design & Collaboration

Figma Canva Jira Excel / Sheets

Certifications

ICPM — Institute of Product Leadership CAPM — Institute of Product Leadership Generative AI for Digital Marketers Writing That Sells — Terribly Tiny Tales

✦ Growth and marketing proof

My performance marketing work, in numbers.

This shows how I connect user behaviour, messaging, acquisition, retention, and data-backed decision-making to product outcomes.

46%campaign ROI improvement

19%CAC reduction

5.1xROAS on regional search campaigns

₹6.9L+Meta spend managed in Jan-Feb 2026

Google Ads Meta Ads CRM Dashboarding Creative testing Funnel optimisation

See my marketing work

✦ Resume snapshot

Built from empathy, sharpened by growth, moving deeper into product.

My resume brings together startup co-founding work, product management internship experience, quantified performance marketing experience, retention marketing exposure, social media strategy, certifications, and a clinical foundation in dentistry.

Open resume Contact me

Product Management Product Strategy User Research GTM Strategy Figma Jira Analytics

✦ Let's connect

Open to product, product marketing, and growth roles where I can learn fast and own deeply.

I'm looking for opportunities where I can bring user empathy, structured thinking, growth instincts, and hands-on execution to teams building meaningful products.

annesa.ghosh1997@gmail.com LinkedIn Full work library